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With the adverse environmental effects of tourism gaining
increasing publicity, demand from consumers for products
that respect sustainable tourism is also increasing
(ethical consumerism). In practice many argue that tourists
as consumers have failed to exert the fundamental pressure
necessary to ensure significant change. A survey carried
out by MORI (Market
Opinion Research International) concluded that consumers
do not see tourism as a major cause of environmental
harm, although there is evidence of increasing environmentally
conscious behaviour.
Detailed political, economic and social ethical arguments
have been highlighted in the UK-based voluntary organisation
Tourism
Concern.
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